AgriTrust Marketplace

Effective Date: [INSERT DATE]
Last Updated: [INSERT DATE]

1. Introduction

AgriTrust Marketplace (“AgriTrust”, “we”, “our”, or “us”) operates an online agricultural commerce marketplace connecting customers with verified food traders and vendors across regions and markets in Ghana.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information obtained through:

• our website,

• mobile access platforms,

• vendor onboarding systems,

• delivery logistics operations,

• and customer support channels.

This policy applies to:

• Customers,

• Vendors (market traders),

• Delivery drivers,

• Website visitors,

• Business partners interacting with the platform.

AgriTrust Marketplace is committed to protecting personal data in accordance with:

• Ghana Data Protection Act, 2012 (Act 843),

• applicable consumer protection obligations,

• and internationally recognized privacy principles.

2. Information We Collect

We collect information necessary to safely operate an online marketplace and delivery logistics platform.

2.1 Information You Provide Directly

Customers

We may collect:

• Full name,

• Phone number,

• Email address,

• Delivery addresses,

• Order history,

• Customer support communications,

• Account login credentials.

Vendors (Market Traders)

For onboarding and compliance purposes, we may collect:

• Full name or business name,

• National identification information,

• Phone number,

• Email address,

• Market location or stall information,

• Mobile Money or bank payment details,

• Business verification documents,

• Tax or regulatory information where required.

Delivery Drivers and Logistics Personnel

We may collect:

• Identification information,

• Phone numbers,

• Vehicle details,

• Driver license information,

• Location and delivery tracking data,

• Payment settlement information.

2.2 Payment Information

Payments are processed through third-party payment providers and Mobile Money operators.

AgriTrust Marketplace does not store full card numbers or sensitive financial authentication data on its servers.

Payment partners may collect:

• transaction identifiers,

• payer information,

• payment confirmation data.

2.3 Automatically Collected Information

When you visit the platform, we may automatically collect:

• IP address,

• browser type,

• device information,

• operating system,

• session activity,

• referral URLs.

This helps us maintain platform security and improve performance.

2.4 Cookies and Tracking Technologies

We use cookies and similar technologies including:

• login session cookies,

• shopping cart cookies,

• analytics tracking cookies,

• security cookies.

More information is provided in Section 6 (Cookies Policy).

3. Purpose of Data Use

We process personal information only for legitimate operational purposes including:

Order Fulfillment

• processing purchases,

• coordinating vendor supply,

• arranging delivery logistics.

Vendor Onboarding and Marketplace Management

• identity verification,

• fraud prevention,

• dispute handling.

Delivery Logistics

• assigning drivers,

• tracking deliveries,

• customer notifications.

Customer Support

• responding to inquiries,

• resolving complaints,

• managing refunds or disputes.

Fraud Prevention and Security

• preventing account abuse,

• protecting payment transactions,

• detecting suspicious activities.

Marketing Communications

Where permitted by law, we may send:

• order updates,

• service announcements,

• promotional offers.

Users may opt out at any time.

Legal Compliance

Including:

• regulatory reporting,

• accounting obligations,

• dispute resolution.

4. Sharing of Personal Information

We do not sell personal information.

Information may be shared only where necessary for platform operation.

4.1 Payment Providers

Including:

• Mobile Money operators,

• payment gateways,

• financial settlement partners.

Example:

[INSERT PAYMENT PROVIDERS].

4.2 Hosting and Technology Providers

Including:

• website hosting companies,

• cloud infrastructure providers,

• backup services.

Example:

[INSERT HOSTING PROVIDER].

4.3 Delivery and Logistics Partners

Information necessary to complete deliveries may be shared with:

• delivery drivers,

• dispatch personnel.

Example:

Customer name and delivery address.

4.4 Analytics and Marketing Services

We may use:

• website analytics tools,

• email communication platforms.

Example:

Google Analytics or equivalent.

**4.5 Legal Authorities

We may disclose information where required:

• by law,

• court order,

• regulatory investigation.

5. Vendor Responsibility Boundaries

Vendors operating on AgriTrust Marketplace are independent sellers.

Vendors may receive customer information necessary to fulfill orders.

Vendors are required to:

• use customer information only for order fulfillment,

• maintain confidentiality,

• comply with applicable data protection laws.

Misuse may result in account suspension or termination.

6. Cookies Policy

Cookies help improve platform functionality.

Types used include:

Session Cookies

Maintain login sessions and shopping carts.

Analytics Cookies

Help us understand:

• user behaviour,

• page performance,

• customer journeys.

Security Cookies

Protect against fraud and unauthorized access.

Users may disable cookies through browser settings, though some services may not function correctly.

7. User Rights

Users may request:

• access to personal data,

• correction of inaccurate information,

• deletion where legally permissible,

• restriction of certain processing activities,

• marketing opt-out.

Under Ghana Data Protection Act (Act 843), individuals may lodge complaints regarding misuse of personal data.

Where applicable, internationally recognized rights such as data portability may also apply.

Requests may be submitted using the contact information below.

8. Data Security

We implement safeguards including:

• encrypted website connections (HTTPS),

• secure checkout processing,

• restricted staff access,

• role-based vendor permissions,

• regular software updates.

Despite reasonable safeguards, no online platform can guarantee absolute security.

Users should protect login credentials.

9. Data Retention

We retain personal information only as long as necessary.

Typical retention periods include:

• transaction records retained for accounting and tax compliance,

• vendor verification records retained during account activity,

• inactive accounts periodically reviewed for deletion.

Legal obligations may require longer retention.

10. Children’s Privacy

AgriTrust Marketplace services are not directed toward children under the age of 18.

We do not knowingly collect personal information from minors.

If such information is identified, it will be removed promptly.

Parents or guardians may contact us to request deletion.

11. International Users and Expansion

As AgriTrust Marketplace expands into ECOWAS or international markets, personal data may be processed across jurisdictions.

Where transfers occur, reasonable safeguards will be implemented to maintain data protection standards.

12. Changes to This Policy

We may update this Privacy Policy periodically.

Updates will be published on this page with revised effective dates.

Users are encouraged to review periodically.

13. Contact Information

For privacy inquiries or requests, contact:

Data Protection Officer
AgriTrust Marketplace

Email:

[INSERT PRIVACY EMAIL ADDRESS]

Business Address:

[INSERT COMPANY ADDRESS]

Customer Support:

[INSERT SUPPORT CONTACT].

Users may also lodge complaints with the Ghana Data Protection Commission where applicable.