Effective Date: 1 August 2026 | Last Updated: 1 August 2026
1. Introduction
AgriTrust Marketplace Limited (“AgriTrust”) uses cookies and similar tracking technologies on our Platform at https://agritrust-marketplace.com. This Cookie Policy explains what cookies are, which cookies we use, why we use them, and how you can manage or disable them.
This Policy should be read alongside our Privacy Policy and Terms and Conditions. By continuing to use the Platform after being presented with our cookie notice, you consent to our use of cookies as described in this Policy.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are used to make websites work efficiently, remember your preferences, and provide information to website owners about how their site is used. Where we refer to “cookies” in this Policy, we also include similar technologies such as web beacons, pixel tags, and local storage.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
Essential for the Platform to function. Without them, you cannot log in, add items to your basket, or complete a purchase. These cannot be disabled without significantly impairing Platform functionality.
3.2 Functional Cookies
Enable enhanced features and personalisation. They remember your preferences and choices, such as recently viewed products or filter settings.
3.3 Analytics Cookies
Help us understand how visitors interact with the Platform by collecting aggregated, anonymised information about pages visited and time spent. We use Google Analytics for this purpose.
3.4 Marketing and Tracking Cookies
Track your activity to deliver relevant advertising. We currently use Facebook Pixel for this purpose.
4. Cookies We Use
4.1 Strictly Necessary Cookies
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| wordpress_[hash] | WordPress | Stores authentication credentials for logged-in users. | Session | Session |
| wordpress_logged_in_[hash] | WordPress | Indicates when a user is logged in and their identity. | Session | Session |
| wp-settings-[uid] | WordPress | Stores user interface preferences. | Persistent | 1 year |
| woocommerce_cart_hash | WooCommerce | Determines when cart contents change. | Session | Session |
| woocommerce_items_in_cart | WooCommerce | Tracks whether the basket has items. | Session | Session |
| wp_woocommerce_session_[hash] | WooCommerce | Unique code linking the customer to their cart and order data. | Persistent | 2 days |
| PHPSESSID | Server | General session cookie maintaining user state across page requests. | Session | Session |
4.2 Functional Cookies
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| woocommerce_recently_viewed | WooCommerce | Stores recently viewed products. | Persistent | Session |
| dokan_vendor_filter | Dokan | Remembers vendor filter preferences on store listing pages. | Session | Session |
| jetpack_[hash] | Automattic / Jetpack | Used for Jetpack login, stats, and site connection services. | Persistent | Varies |
4.3 Analytics Cookies (Google Analytics)
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users. Used to calculate visitor, session, and campaign data. | Persistent | 2 years |
| _ga_[container] | Google Analytics | Used by GA4 to persist session state. | Persistent | 2 years |
| _gid | Google Analytics | Distinguishes users. Stores a unique value for each page visited. | Persistent | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google Analytics on high-traffic sites. | Persistent | 1 minute |
Google Analytics data is anonymised and aggregated. It does not identify individual users. Google’s privacy policy: policies.google.com/privacy.
4.4 Marketing and Tracking Cookies (Facebook Pixel)
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _fbp | Meta (Facebook) | Delivers advertisement products including real-time bidding from third-party advertisers. | Persistent | 3 months |
| fr | Meta (Facebook) | Contains unique browser and user ID for targeted advertising. | Persistent | 3 months |
| _fbc | Meta (Facebook) | Stores last click attribution information to measure advertising effectiveness. | Persistent | 2 years |
Facebook cookie policy: facebook.com/policies/cookies. Manage ad preferences: facebook.com/ads/preferences.
5. How to Manage and Control Cookies
5.1 Cookie Consent
When you first visit the Platform, a cookie notice will ask for your consent to non-essential cookies. You may accept all, accept only essential cookies, or customise your preferences. Your choice will be remembered for future visits.
5.2 Browser Settings
You can control and delete cookies through your browser settings:
- Google Chrome: chrome://settings/cookies
- Mozilla Firefox: about:preferences#privacy
- Microsoft Edge: edge://settings/content/cookies
- Safari: Settings > Safari > Privacy & Security
Blocking all cookies may prevent you from logging in, using your basket, or completing purchases.
5.3 Opting Out of Google Analytics
Install the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
5.4 Opting Out of Facebook Pixel
Manage your Facebook advertising preferences at facebook.com/ads/preferences, or use the Digital Advertising Alliance’s opt-out tool at optout.aboutads.info.
5.5 Do Not Track
There is currently no universally agreed standard for responding to Do Not Track (DNT) browser signals. AgriTrust does not currently alter its data collection in response to DNT signals.
6. Third-Party Cookies
Some cookies are placed by third parties (Google, Meta/Facebook). AgriTrust does not control third-party cookies and is not responsible for third-party privacy practices. Please review the privacy and cookie policies of those third parties directly.
7. Cookies and Personal Data
Some cookies involve processing personal data such as IP addresses and device identifiers. This is covered by our Privacy Policy. Analytics and marketing cookies may transfer data to servers outside Ghana, conducted under appropriate safeguards.
8. Cookie Consent Management
AgriTrust operates a compliant cookie consent management platform (CMP) powered by CookieYes. When you first visit the Platform, a cookie consent banner is displayed giving you the opportunity to accept all cookies, reject non-essential cookies, or customise your preferences by category. Non-essential cookies (analytics and marketing) are not loaded until your consent has been obtained.
Your consent preferences are stored for twelve (12) months. You may withdraw or change your consent at any time through the cookie settings accessible on the Platform.
9. Changes to This Cookie Policy
We may update this Policy from time to time. Material changes will be notified by posting an updated Policy on the Platform and updating the “Last Updated” date. Continued use of the Platform constitutes acceptance.
10. Contact Us
AgriTrust Marketplace Limited
Accra, Ghana
Email: info@agritrust-marketplace.com
Website: https://agritrust-marketplace.com